UTube vs YouTube

You wait ages for one YouTube-related post then two come along at once…
It seems that Universal Tube, a company that produces pipe-making machinery, are going after YouTube, a company that hosts rubbish video clips. They claim that the similarity between the domains, www.utube.com as opposed to www.youtube.com has cost them money because the number of hits on their site has soared from about 1500 per month to over two million.
Question: Why not just stick some Google ads on their homepage and send their revenue through the roof?
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